The Conservative Party made clear that they would run an anti-Corbyn campaign, attempting to contrast the alleged weaknesses of the leader of the Labour Party with Theresa May’s supposedly superior leadership. An analysis of Tories’ Facebook advertising by LSE researchers Damian Tambini, Nick Anstead and João Carlos Magalhães suggests that this negative campaign included specific instances of demonstrably false or misleading information.
This post is the third in a series that is examining data collected as part of a joint project recently launched by the LSE Media Policy Project and the “Who Targets Me” initiative. In the first post, we considered the 2017 Liberal Democrat Facebook campaign; in the second, Labour’s. The data give an insight into pieces of political advertising which were designed to be viewed by individual users. These messages are not systematically disclosed by political parties on their websites or on their Facebook pages.
