Workshop: Reforming Formats
Producing and protecting audiovisual formats in convergent media
An international workshop – research meets practice
Formats galore. Watching audiovisual formats takes a great share of people’s media menus. Producing formats is a core part of the global entertainment industry. Protecting formats is a key issue for debates on copyright and the legal requirements to bring forth cultural goods.
Reviewing audiovisual formats today, we find many developments at once. On one level, digitally networked technologies and social media platforms open up new ways to screen and consume audiovisual material. On another level, legal frameworks to balance copyright protection, public interests and free culture are revised. In addition, looking at media organizations there are international mergers as well as increasingly diverse agents involved in making and distributing audiovisual formats.
The two-day workshop brings together academia and practice. The workshop will be held in December 2013 at the Alexander von Humboldt Institute for Internet and Society, Berlin. It is hosted by Jeanette Hofmann, Christian Pentzold and Christian Katzenbach from the Internet Policy & Governance working group in cooperation with CREATe, the Research Councils UK Centre for Copyright and New Business Models in the Creative Economy at the University of Glasgow.
With its range of international key researchers it maps the current state-of-the-art in international research on audiovisual format production and protection. It brings together the expertise of legal councilors, media practitioners and academics. It opens up a forum to link academic issues with practical needs and insights so to discuss upcoming trends, pressing problems and future developments in the international production and protection of audiovisual formats.
Twitter hashtag: #reformats
Programme
Full agenda: PDF
THURSDAY, 5 DECEMBER 2013
| 10:00 – 10:30 | Registration |
| 10:30 – 10:45 | Welcome and Outlook |
| 10:45 – 11:45 | Keynote + Q&A |
| 13:00 – 14:30 | The Changing Production of Formats |
| 15:00 – 16:30 | The Changing Protection of Formats |
| 16:30 – 17:00 | Wrap Up |
| 17:00 – 18:00 | Stand-up Reception |
FRIDAY, 6 DECEMBER 2013
| 09:30 – 09:45 | Welcome and Outlook |
| 09:45 – 11:15 | Comparing Production and Protection of Formats |
| 11:15 – 11:45 | Wrap Up |
Workshop Documentation
Find out more about what happend at the workshop in this blogposts.
| Christian Pentzold | Reforming formats – A workshop report Formats are part and parcel of the global entertainment industry. In their local guises, programs like the exceptionally successful formats Who wants to be a Millionaire?, Idols and Big Brother… |
I. Slides
| Susanne Stürmer | Food for Thought from a Market Perspective |
| Andrea Esser | Reality TV Formats as Multimedia Brands |
| Klaus-Dieter Altmeppen | Routines and Flexibility. Social Practices in the Entertainment Production |
| Claudio Coletta | Imitation at Work. Production and consumption of media formats |
| Philip Werner | Online Video. What traditional content producers need to learn |
| Jean K. Chalaby | The Global TV Format Trading System: Trends and Developments since the Format Revolution |
| Martin Kretschmer, Sukhpreet Singh | Exploitation of TV Formats – Empirical Study |
| Jessica Silbey | Creative Communities, Innovative Industries: The (Ir)relevance of Intellectual Property in the 21st Century |
| Sukhpreet Singh | Localisations in TV Formats – Lessons for Protection |
II. Further Reading
For further reading please find Ms. Megan Rae Blakely’s and Mr. Andrew Black’s perspectives on attending Reforming Formats published on the CREATe Blog.
III. Participants
 View PDF | Short CVs of the Speakers |
| View PDF | List of Participants |
Venue
Click to enlarge
Kalkscheune (how to get there)
Johannisstraße 2, 10117 Berlin.
Hosts
The event is hosted by the Humboldt Institute for Internet and Society in cooperation with CREATe: RCUK Centre for Copyright and New Business Models in the Creative Economy, University of Glasgow.
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