The prevalent view is that COVID lockdowns have severely harmed entrepreneurship, but have they? Gorgi Krlev, Katharina Scheidgen, Franziska Günzel-Jensen, Miriam Wolf, and Ali Aslan Gümüsay write that physical distancing created new digital spaces and led to unconventional ways of integrating new people, new products, and new purpose into entrepreneurship. They observed instances in which entrepreneurs opened their mind in fundamental ways to provide services which deviated clearly from their original mission.