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Managing R&D and New Product Development

Author: Zedtwitz, M., Friesike, S., & Gassmann, O.
Published in: Dodgson, M., Gann, D., & Phillips, N. (Eds.), Oxford Handbook of Innovation Management. Oxford: Oxford University Press.
Year: 2013
Type: Book contributions and chapters

This article examines the importance of R&D and new product development and explores their management. It describes three central aspects of managing R&D and new product development in firms: the product development funnel, R&D portfolio management, and R&D organization. Concepts such as the ‘fuzzy front end’ are introduced. It concludes with an outlook of trends affecting the future of R&D management.

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Sasha Friesike

Sascha Friesike, Prof. Dr.

Associated Researcher: Knowledge & Society



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